Fit: Is Proofpoints Right for You?

Scenario 01

Your budget has been slashed.

Your agencies and editorial teams produce excellent work; that part isn't broken. What's broken is the maths. Advocacy programs need volume as well as quality, and bespoke craft economics simply don't scale to every story, every brand, every quarter.

Proofpoints gives you a spectrum, not a cliff. Keep your best people on the work that genuinely needs them. Use Proofpoints for everything else, at a quality bar that moves with the investment, not off a cliff.

One source, many asset types

Turn one interview or campaign response into your choice of asset type: customer story, blog, press release, exec brief, or social. Each prepared with its own customisable recipe.

Editor-Enhanced output

AI handles volume and structure; you, your agency, your team or ours adds the judgment. Every story carries the right human investment for its potential.

Pay per story, not per seat

No subscriptions, no seats, no minimum spend. Buy credits when you need them; your balance never expires. The economics scale with your usage, not against it.

Scenario 02

You've been told to "have an AI strategy."

Leadership wants AI in the workflow. So you paste a transcript into a chatbot, spend an hour fixing the output, and the result still reads like it was written by nobody, for nobody. No brand context, no compliance check, no audit trail. Just you, a prompt, and quiet dread.

Proofpoints isn't a chatbot with a transcript pasted in. It's a structured pipeline grounded in your actual brand guidelines, shaped by your asset-type recipe, and scored against five compliance dimensions. When someone asks "are we doing AI properly?", you have a defensible answer.

RAG pipeline, not a prompt

Brand guidelines retrieved via semantic search, applied section by section. The difference between a template and a recipe.

A quality trail you can show

Every story scored across five dimensions: voice, messaging, structure, terminology, audience. Every edit tracked. Every approval documented.

Scoring drives rework

Low-scoring sections are flagged with specific suggestions. Targeted rework happens automatically or on an editor's nod, no guesswork.

Scenario 03

Writing isn't the bottleneck anymore. Everything after is.

Drafting is the easy part; AI handles that in minutes. What kills programs is everything after. Internal reviews, legal sign-off, advocate PR teams, version chaos across email threads. By the time approvals finally land, the advocate has forgotten being interviewed, or has changed role (or, even worse, company!).

Proofpoints compresses the whole cycle, not just one slice. AI gives you a structured first draft in minutes. A configurable workflow then handles the chase: add the people who need to be involved, set the order, and the platform tracks every step. Three people for a quick story. Eight for an enterprise case study with legal review. Your call.

Configurable workflows

Each story has a team: an ordered list of roles and statuses. Save configurations as templates. The platform sends notifications at every stage.

Digital approval & e-sign

Advocate reviews via secure link, signs consent, and you get a timestamped PDF. Content version-locked at approval. No "which version is this?".

Quality scoring built in

Every story is scored across five compliance dimensions: voice, messaging, structure, terminology, and audience fit. Low-scoring sections flagged with specific improvements. Speed without the quality cliff.

Scenario 04

You are the advocacy program.

You own the program, the interviews, the content, the approval chase, and probably three other things besides. There's no editorial team behind you. No agency on retainer. You don't need another tool that creates more work; you need one that absorbs it.

Proofpoints is the infrastructure you don't have. Branded campaign collection. Brand-grounded first drafts. Compliance scoring. Review workflow. Branded gallery. And when you need editorial help, professional B2B editors are available per-story, working inside the same platform.

Start with what you have

Got an interview recording? Upload it. Need to collect fresh responses? Branded campaign links handle it. You're working within minutes.

Editors on demand

Professional B2B editors available per-story. They work inside the platform with the same brand guardrails. Editorial quality without hiring.

A program, not a pile of documents

Stories, campaigns, contacts, brands, asset types, analytics: one place. When leadership asks for the state of the program, you show a dashboard, not a spreadsheet.

Sound familiar? We built this for you.

Your budget has been slashed.

One source, many asset types

Editor-Enhanced output

Pay per story, not per seat

You've been told to "have an AI strategy."

RAG pipeline, not a prompt

A quality trail you can show

Scoring drives rework

Writing isn't the bottleneck anymore. Everything after is.

Configurable workflows

Digital approval & e-sign

Quality scoring built in

You are the advocacy program.

Start with what you have

Editors on demand

A program, not a pile of documents

Five steps. One platform.

Source

Generate

Enhance

Approve

Publish

The framework behind this is called EEC.

Ready to see it work?