Customer advocacy challenges look different for every team, yet there are some universal industry trends. Pick the one closest to your reality and see how Proofpoints fits.
↓ Select a scenario
Scenario 01
Writing isn't the bottleneck anymore. Everything after is.
Drafting is the easy part; AI handles that in minutes. What kills programs is everything after. Internal reviews, legal sign-off, advocate PR teams, version chaos across email threads. By the time approvals finally land, the advocate has forgotten being interviewed, or has changed role (or, even worse, company!).
Proofpoints compresses the whole cycle, not just one slice. AI gives you a structured first draft in minutes. A configurable workflow then handles the chase: add the people who need to be involved, set the order, and the platform tracks every step. Three people for a quick story. Eight for an enterprise case study with legal review. Your call.
Configurable workflows
Each story has a team: an ordered list of roles and statuses. Save configurations as templates. The platform sends notifications at every stage.
Digital approval & e-sign
Advocate reviews via secure link, signs consent, and you get a timestamped PDF. Content version-locked at approval. No "which version is this?".
Quality scoring built in
Every story is scored against five brand dimensions: Structure, Terminology, Audience, Messaging, Personality (we call this STAMP). Weak passages come back with specific suggestions. Speed without the quality cliff.
Scenario 02
You've been told to "have an AI strategy."
Leadership wants AI in the workflow. So you paste a transcript into a chatbot, spend an hour fixing the output, and the result still reads like it was written by nobody, for nobody. No brand context, no compliance check, no audit trail. Just you, a prompt, and quiet dread.
Proofpoints isn't a chatbot with a transcript pasted in. It's a structured pipeline grounded in your actual brand guidelines, shaped by your asset-type recipe, and scored against the five STAMP dimensions. When someone asks "are we doing AI properly?", you have a defensible answer.
Grounded in your brand, not a prompt
Brand guidelines retrieved via semantic search, applied section by section. The difference between a template and a recipe.
A quality trail you can show
Every story scored across five brand dimensions – Structure, Terminology, Audience, Messaging, Personality (STAMP, for short). Every edit tracked. Every approval documented.
Scoring drives rework
Low-scoring sections are flagged with specific suggestions. Targeted rework happens automatically or on an editor's nod, no guesswork.
Scenario 03
You are the advocacy program.
You own the program, the interviews, the content, the approval chase, and probably three other things besides. There's no editorial team behind you. No agency on retainer. You don't need another tool that creates more work; you need one that absorbs it.
Proofpoints is the infrastructure you don't have. Branded campaign collection. Brand-grounded first drafts. Compliance scoring. Review workflow. Branded gallery. And when you need editorial help, professional B2B editors are available per-story, working inside the same platform.
Start with what you have
Got an interview recording? Upload it. Need to collect fresh responses? Branded campaign links handle it. You're working within minutes.
Editors on demand
Professional B2B editors available per-story. They work inside the platform with the same brand guardrails. Editorial quality without hiring.
A program, not a pile of documents
Stories, campaigns, contacts, brands, story types, analytics: one place. When leadership asks for the state of the program, you show a dashboard, not a spreadsheet.
Scenario 04
Your budget has been slashed.
Your agencies and editorial teams produce excellent work; that part isn't broken. What's broken is the maths. Advocacy programs need volume as well as quality, and bespoke craft economics simply don't scale to every story, every brand, every quarter.
Proofpoints gives you a spectrum, not a cliff. Keep your best people on the work that genuinely needs them. Use Proofpoints for everything else, at a quality bar that moves with the investment, not off a cliff.
One source, many story types
Turn one interview or campaign response into your choice of story type: customer story, blog, press release, exec brief, or social. Each prepared with its own customisable recipe.
Editor-Enhanced output
AI handles volume and structure; you, your agency, your team or ours adds the judgement. Every story carries the right human investment for its potential.
Pay per story, not per seat
No subscriptions, no seats, no minimum spend. Buy credits when you need them; your balance never expires. The economics scale with your usage, not against it.
Ready to see it work?
If you recognised yourself above, we'd like to hear from you.