Meet the team behind your customer stories.
Great stories need both human judgment and AI precision. Our editors bring decades of B2B experience; our AI specialists handle the heavy lifting at scale. Together, they produce stories that are authentic, on-brand, and fast.
The humans in the loop
Almost every Proofpoints story has human oversight built in*. Your editorial team sets the standard; the AI works to meet it. And when you need extra capacity, our specialist services are available on a per-story basis.
Nine skills, one mission
Purpose-built AI capabilities, each trained on a single job. They don’t make decisions; your editors do. They execute with precision, speed, and perfect brand consistency.
Why humans + AI?
AI is brilliant at consistency, speed, and pattern recognition. It can score brand compliance in seconds and generate a first draft from a transcript in under a minute. But it can’t replicate the editorial instinct that knows when a quote needs context, or the relationship skills that make an advocate feel heard.
That’s why every Proofpoints story can pass through both. The AI does the heavy lifting; the human adds the judgment. The result is stories that are faster, more consistent, and more authentic than either could produce alone.
* Fully automated stories are possible too
Proofpoints supports user-generated content from first click to publish. For high-volume programs where speed matters most, the AI team can handle the entire pipeline: transcription, generation, scoring, translation, and publishing. The only human in the loop is the advocate themselves.