Guides
The craft of customer storytelling,
in the age of AI.
Practical guides for people who create customer stories for a living: what AI genuinely changes, what it doesn't, and how to stay on the right side of the line.
Video - an interview with pictures
Webinars, event sessions, produced films - every one sits on an interview. How to turn video you already have into published customer stories in days.
The podcast you don't have to make
Your customers' stories on Apple Podcasts and Spotify, without a studio or an edit. Why audio is the channel you're missing, and how to switch it on.
Evidence, everywhere
Buyers ask AI assistants for proof before they reach your website. How to make your customer evidence searchable and citable by any assistant, live.
The interview that gets the story
Drafting is fast now; the interview is the whole game. How to prepare, what to ask, when to stay silent, and when a recording is the right call instead.
An ask worth saying yes to
Nobody agrees to a customer story because you need one. Build the advocate value proposition on Status, Access, Networking and Education.
Approved in days, not months
Customer stories don't die in the writing; they die in the review. How to get sign-off in days without burning the relationship.
Customer stories AI assistants actually cite
Buyers now ask AI assistants who to trust. What is actually new about writing a customer story for that reader - and how to be the source it cites.
AI customer stories, without the slop
A practitioner's guide to using AI in customer storytelling without the hollow output everyone now spots. Seven rules from 25 years of story-craft.