Guides
L’art du storytelling client
à l’ère de l’IA.
Des guides pratiques pour celles et ceux dont le métier est de créer des témoignages clients : ce que l’IA change vraiment, ce qu’elle ne change pas, et comment ne pas franchir la ligne.
Customer story software: a buyer's guide
What customer story software should cover from interview to approval to reuse, what else turns up in the search, the questions to ask, and pricing.
Editor-Enhanced Content
Trust is broken. Business needs customer advocacy more than ever. Editor-Enhanced Content is a category for the age of AI-assisted storytelling.
What is a proof point?
A proof point is a specific, checkable result that a customer achieved, and is happy to stand behind in public. What makes one credible, with examples.
Video - an interview with pictures
Webinars, event sessions, produced films - every one sits on an interview. How to turn video you already have into published customer stories in days.
The podcast you don't have to make
Your customers' stories on Spotify, without a studio or an edit. Why audio is the channel you're missing, and how to switch it on.
Evidence, everywhere
Buyers ask AI assistants for proof before they reach your website. How to make your customer evidence searchable and citable by any assistant, live.
The interview that gets the story
Drafting is fast now; the interview is the whole game. How to prepare, what to ask, when to stay silent, and when a recording is the right call instead.
An ask worth saying yes to
Nobody agrees to a customer story because you need one. Build the advocate value proposition on Status, Access, Networking and Education.
Approved in days, not months
Customer stories don't die in the writing; they die in the review. How to get sign-off in days without burning the relationship.
Customer stories AI assistants actually cite
Buyers now ask AI assistants who to trust. What is actually new about writing a customer story for that reader - and how to be the source it cites.
AI customer stories, without the slop
A practitioner's guide to using AI in customer storytelling without the hollow output everyone now spots. Seven rules from 25 years of story-craft.