Customer stories that land.

Not human. Not machine. The best of both.

25
Years in advocacy
15+
Year partnerships
Proof Positive · Field Notes

Fortnightly POV on customer advocacy in the age of AI.

Twenty-five years of running customer reference and advocacy programs, distilled into a short note every two weeks. No hot takes, no AI doom; just what's working, what's not, and what to do next.

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